Tawaf Cycling Academy is committed to children’s health, a worthy aim in an era when online games and social media keep children indoors and at risk of obesity and illness. Our aerodynamic rendering of the Tawaf logo as a moving cyclist simultaneously articulates the core values of the organization and appeals to the childish desire for speed and excitement. The result is a strong call to young people to spend more time in the outdoors, enjoying the fresh air and engaging in the thrill of sports.