Businesses with honest intentions make promises, but businesses with honorable practices keep them. As an experienced or new business, your branding image is the main attraction on the center stage for customers to visualize and listen to your services or products, with demanding expectations. Whether you’re focusing on digital media marketing, online print, television, radio, or face-to-face marketing, your loyal customers expect you to deliver the ultimate performance of resolving challenging problems with effective and measurable solutions, along with a return on investment with profitable business results.
1. Empower Your Business with a Personal & Beneficial Promise
The power of branding your business. What personal story does your brand tell about your business? A brand is a promise to your customer. So, what promises do we keep? Is it excellent customer service, cost-effective products and services, non-pushy sales, on-time and fast delivery or personalized services? It’s not “just business.” It’s your personal business story. 58% of customers want more compelling personal services and benefits. (CrowdTwist) 71% of customers have ended a relationships because of poor customer service. (Kissmetrics)
2. Socially Connect with Customers by Building Loyalty & Trust
Engage. Connect. Convert into loyal and trustworthy customers. Engaging with customers in a trust-based and ever-changing social media journey can be challenging, but connecting with social media platforms builds loyalty and trust which can be a rewarding lifetime experience. 64% of people cite shared values as the main reason they have a relationship with a brand. (HBR) 13% of people said that frequent interactions were the reason for having a relationship with a brand. (HBR)
3. Establish a Strong Brand Image & Online Presence to Earn Repeat Customers
Remember making promises you can keep? Your brand must deliver on what you say you’ll do, whatever you say you’ll do, how you say you’ll do it, and why you’ll do it for your customers. Securing reliable promises on your brand maintains customer loyalty. A strong brand image is a “business word of honor,” to earn repeat customers and determines if a business rapidly grows or meets the ultimate business demise of managing an online crisis reputation. 48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service. (ClickFox) The average repeat customer spent 67 percent more in months 31-36 of his or her shopping relationship than in months zero-to-six. (Bain & Company)
4. Engage your Customer Relationship with Quality & Relevant Content
How will your business engage with your loyal and new customers? Crafting a marketing strategy of a brand presence begins with building a business relationship with your customer, while engaging them in your business’s products and services. Taking pride in building the brand of your business portrays an honorable mention in today’s competitive business society. So, what makes your business unique and stand out from the crowd of other competing businesses? Brands saw an engagement lift of 168% for socially connected loyalty members compared to non-loyalty members. (CrowdTwist) 68% of millennials said they wouldn't be loyal to a brand if it doesn't have a good loyalty program. (Bond Brand Loyalty)
